GE Name: Sponsor Today in Defi
Time frame : Q1
Hypothesis: Today in Defi has around 1000 subscribers who receive the newsletter daily. Readers are primarily interested in the latest DeFi news and alpha. Our PieVaults are the perfect product for this audience, automating yield farming strategies. The expectancy is that the close target user/ product alignment will lead to a high CTR and significant boost to TVL.
Description: Test a range of messages around the core themes of yield-maximisation, efficiency, and diversification over the Q1 period. Direct traffic to the Oven, a seamless funnel to maximise user onboarding gas-free.
We will provide a 4-5 sentence paragraph plus graphic, which can be modified daily to connect with relevant DeFi news. Our own content will also be prioritised as news.
In light of the close alignment, the initiative will focus on YPIE and BCP via Oven.
Metrics: CTR of people from the sponsor converting into using the Oven.
With average 1000 views per post I calculate a CPM of $102, highly competitive in comparison with the other newsletters I ahve reached out to.
Definition of success:
YPIE Value Locked from: $273k to $1m (4x growth)
YPIE holders from 88 to 300 (3.5x growth)
BCP VL: $2.7m to $4m (1.5x growth)
BCP token holders: 79 to 240 (3x growth)
Resources: $1000/month x 3 months for sponsorship, dev time to setup analytics tracking from the blog to conversion, design help for graphics.
I have already written the content around the core messages that we should test. The sponsorship will also include an announcement tweet thread to 9k Twitter followers. We will be joining Aave as sponsors this quarter, rotating every other day.