Today is a really exciting day. I believe it’s time to ramp up our marketing and community growth initiatives.
Right now the community has attracted a wide range of talent, including video makers, writers, marketers, analysts designers and many more.
It’s now time to work out how we can compensate/ incentivise/ reward this work, while at the same time guiding our efforts with a cohesive joint strategy.
Let’s talk about what we want to achieve, and how we’re going to get there.
From my perspctive the DAO has been putting out some quality products. We have broad defi exposure with ++, +L and +S, balanced crypto with BCP (BTC, ETH, DEFI), and a really exciting Yearn finance ecosystem pie on the way.
These pies automate investing and are leading the market. It’s time to hammer home just how good our pies and community are, focusing on expanding these products instead of diluting our offering with more pies.
As such we should put full effort behind a community-led marketing campaign. In my view the focus of this campaign should be on these core features of the DAO and our offerings:
Pies automate trading for you and outperform most active traders.
You can get pies at the tap of a button, gas-free using Oven
The DAO did the research for you, our pies provide broad exposure to the projects you should be paying attention to.
Instantly redeemable for the underlyings, any time any place.
Diversification minimises risk. Reduce your exposure to underperforming assets with diversified portfolios.
Avoid trying getting burnt trying to pick winners and losers
Fully non-custodial. Cexes lead to hacks.
I believe we should work as a community to push our story as one of the most inclusive DAOs in the space, where everyone’s voice is heard.
Anyone can propose a pie or suggest a change
We support each other and are a welcoming family
I’d love to see discussion around what others feel our core messaging should be and how we can best spread awareness of the DAO.
Who should we focus on? Defi natives? Those familiar with traditional index products? Users new to cryptocurrency?
Let’s talk about how we can define progress and success here. What are the core metrics we can track, e.g. socials growth, discord community growth, number of DOUGH holders. What is important to measure?
Primarily we have been focusing on Twitter, with limited success spreading awareness across Reddit. Should we be focusing on other platforms? Is it time for a Telegram group/ Facebook, or should we be looking at emerging platforms that share our values?
We’re not alone on this journey. Who can we work with to provide value to our community. Is working with others outside the community a valuable investment?
Can we build something to aid us on this journey? A growth hub? What would add value.
From my own part I am going to be working around the clock to create good content, including articles, guides, summaries. Working on Twitter to spread awareness and drive engagement, and expanding Decentralise to connect PieDAO with other communities and the wider defi ecosystem.
Video content (guides, interviews)
Community creation challenges, e.g. memes/ content
I believe that everyone in the community has something to offer the DAO as part of this initiative. If you feel you can help out, post below and let’s talk about it.
I believe this work should be compensated, so let’s talk about the most effective ways we can fund those who help our community grow.